1. 11:10 13th Jan 2012

    notes: 1

    Thought & Theory Design Mixtape 4

    If you haven’t checked out any mixtapes from local designer (and “resident” AIGA Jacksonville DJ) Dennis Eusebio of Thought & Theory, do yourself a favor - download this new mix for 2012, crank it up and enjoy the rest of your work day.

    “Pretty weird to think that I’ve now been releasing these things for over a year now. It’s been cool to look back and see the progression but know that there’s so much more room to grow.” - Dennis

    Design Mixtape 4
    Download Mixtape (Mediafire)

    • Thundercat - For Love I Come
    • J.Viewz - Salty Air
    • TV Girl - If You Want It
    • Hooray For Earth - No Love
    • T&T - I’m On Midnight City (Drake x M83)
    • Onra - To The Beat
    • Holy Ghost - Some Children
    • Flight Facilities - Foreign Language
    • French Horn Rebellion - This Moment
    • Friendly Fires - Lovesick
    • T&T - Sweet Mechanical (Onra x Temper Trap)

    Happy Friday everyone!

    ~ Varick, Communications Director

     
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  2. Recap: The Morning Leak

    Bright and early yesterday morning AIGA members gathered once again for a hearty helping of creative inspiration. Five presenters, fueled with enthusiasm and likely copious amounts of coffee, dazzled us with not only great design but education as well.

    Theresa Lopez kicked things off, giving a great demo on the newfangled interactive tools in InDesign CS5.

    Next, David Montgomery unveiled his latest experiment in animation— a wildly colorful kaleidoscope of photographed dragonflies set to an entrancing soundtrack by After The Bomb, Baby.

    Aerien Kloske gave an informative presentation on the ADDY Awards Competition, listing the benefits, how to submit work, and showcasing award winning work.

    Then, Stephanie Soden stepped up to the plate and showed us that Power Point Presentations can be “purdy” as well as functional.

    Finally, we were invited to hear Karen Kurycki relate her experiences and illustration process through her newly published work for The Washington Post.

    If you missed out this week be sure to join us next month for another inspirational gathering at The Morning Leak! If you’d like to share a project, contact us at membership@aigajacksonville.org to reserve your slot. See you next month!

    ~ Ben, Membership Committee

     
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  3. 16:03 11th Jan 2012

    notes: 2

    The Value of Unplugging

    This past December I did something that I usually don’t do during my vacation time; I completely unplugged from my work, freelance and charitable endeavors. I had not done this for years and I strongly recommend it. After all, how can we truly refresh our minds if we are distracted by emails, phone calls and the exposure of new information that we are fed on a constant basis? My new attitude and almost scary calmness got me thinking, why did tuning out the noise make so much difference?

    While I love Stefan Sagmeister’s practice of taking a yearlong sabbatical every seven years, this is just impractical for most In-house creatives. I can only imagine the laughs if I told my management a yearlong break would rejuvenate my creativity. So how does an in-house creative get a fresh outlook, while maintaining corporate employment? Mini sabbaticals? Maybe. Here are a few suggestions that I am going to employ over the next year to help refill my mind with relaxation and creativity.

    • Turn off the electronics
      As I said earlier, this past Christmas holiday I took a little over two weeks off. I unplugged from all of my endeavors the entire time. I had truly underestimated how overworked and stressed out I was, until everything was quiet. I got to sit back and think about the amazing projects I worked on over the course of the year. I painted, spent time with my family, cooked and exercised. While nothing on that list was monumental, they were all things that did not involve the noise of work. I purposely tried to do things that weren’t productive, and on January 3, I arrived at work with a calmness I haven’t had in years.
    • Make art, with your hands
      I often commiserate with sculptor Brett Waller (bigbabyhead.com) that as a society we are losing our physical touch with the world. He thinks, as I do, that we should all spend more time creating handmade art. Some studies say that making art stimulates and develops the imagination and critical thinking, and refines cognitive and creative skills. Playing with clay for fifteen minutes might sound a little childish, but maybe that is the head space we need to be in to bring us back to our humanity.
    • Say thank you
      I suggest reading Ed Roberts’ recent article in HOW’s In-howse blog about the value of saying thank you. We so often get wrapped up in our own lives and work, we forget to say thank you to the people who help make it happen on a daily basis. Never underestimate the power of sincere gratitude and how a smile on someone else’s face can inspire you.
    • Find your meditation
      Finding quietness and stillness is hard when you are in a constant mode of outputting creative gold, but it is important to take some time to yourself and relax. Meditation can help cope with stress and anxiety. Try putting relaxation in your schedule for a few minutes on a regular basis. If sitting in the quiet isn’t for you, try taking a walk, dancing to your favorite song, sketching, deep breathing or stretching.

    I know that these are just few, but that is a lesson I learned last year, don’t take on more than you can handle.

    What techniques do you have for relaxation and refreshing your creativity?

    ~ Meredith, In-house Programming Chair
     
    More on Sagmeister’s view on The Power of Time Off

     
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  4. CoWork Jax Opens Downtown This Month

    The wait is nearly over for local freelancers, small businesses and entrepreneurs looking for a collaborative workspace. CoWork Jax, the city’s first full-service coworking space will open its doors at the end of this month, kicking off with a celebration January 26 from 5:30 p.m.-7:30 p.m.

    Located at 5 W. Forsyth St. in Downtown Jacksonville on the top floor of the historic Woolworth building, CoWork Jax occupies nearly 6,000 square feet and offers everything from conference rooms to collaboration areas to traditional  office amenities.


    Designers and local professionals interested in membership can check out the variety of options online. Prices range from $25-$319 a month.

    “We’re excited to finally open the doors and allow the community to make this space their own,” said Elton Rivas, co-founder and “chief coworker” for CoWork Jax, earlier this month. “CoWork Jax has been nearly a year in the making, and it’s an honor for us to bring this business to the local community.”

    We wish them the best of luck!

     ~Leah, public relations chair

    (Photo courtesy of CoWork Jax)

     

     
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  5. Congratulations to Leah

    This past November, members of North Florida PRSA (the local chapter of the Public Relations Society of America) gathered at The Carling for a night of good company, networking and awards recognizing the best in their field. Steel drums highlighted the island-themed event and WJXT Channel 4’s Mary Baer was the guest speaker. Local PR representatives and business professionals took their seats as the program began. We knew there were many talented award candidates, but we were confident that Leah Craig would be among those honored. One by one, the winners went up to be recognized for work in program categories such as Community Relations, Consumer Marketing, Crisis Communications and other specific public relation disciplines. Then individual award winners were announced in several categories. As they announced the winner of the 2011 Rising Star award, Leah made her way to the stage.

    With that, we would like to congratulate Leah, one of our stellar board members, for being recognized as a young professional who has made significant achievements and displayed excellence in public relations. “I was surprised to have been nominated for the Rising Star award and was honored to receive it,” Leah says.

    Well, we with AIGA Jacksonville can’t say we’re that surprised. Leah has been such an amazing asset to our chapter when it comes to public relations, participation and involvement. From volunteering at shows to coordinating promotions in the local media, she has created many opportunities for AIGA to reach a broader audience and has helped keep the spotlight focused on our events and members.

    “Since joining AIGA Jacksonville’s board this year, I’ve tried to focus on getting more press coverage of AIGA’s events since they are so great and interesting,” Leah says.

    On top of a full-time career as the Communications Manager and Sizzle Editor-in-Chief at the American Culinary Federation, she is also a member of North Florida PRSA. She spent most of 2011 volunteering with the group’s Marketing and Communications team for the PRism Awards. “I’ve been a member of North Florida PRSA for a few years now, but this year I really got plugged in working on the Prism Awards committee.”

    Even with a full schedule, Leah has joined our local AIGA chapter and serves as our Public Relations Chair. Since joining, her experience has helped our events reach our members much more effectively. Thanks to Leah, AIGA Jacksonville has been featured on the Channel 4 TV weekend morning show highlighting what was to come at our Designer’s in Toyland show. She organized a story featured in the Times Union the day of the toy show and set up a radio interview on WJCT’s “First Coast Connect.” She also helped get the word out about the poster show, with EU Jacksonville writing a story and getting the event listed on local calendars.

    Her willingness to volunteer with AIGA hasn’t just been focused on media relations. You may have also seen her helping with our charity efforts at St. Baldrick’s Foundation or volunteering at our poster show. She has been an integral part of our events behind the scenes and at the scene. “Leah has been amazing as AIGA Jacksonville’s Public Relations Chair. Buttoned-up, on-point and self-motivated. She’s easy to work beside and a joy to collaborate with. I am so glad she’s part of our team,” says Varick Rosete, past AIGA Jacksonville president.

    Leah’s success can be seen in all of her endeavors and we would again like to congratulate her on this well deserved award. She displays her “rising stardom” with all the help she lend to us. We can’t thank her enough.

    ~ Bryan, Social Media Chair
    (photography by becphotography)

     
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  6. Join us this week at The Morning Leak!

    Join us this week for another inspirational gathering at The Morning Leak! Come and see what your local artists and designers are working on in this exciting “show and tell” event. Spectators are welcome too— so join us and kick off the new year with some highly caffeinated design inspiration, we’ll be at nGen works at 7:30am on Wednesday!

    This month, we’ll hear from the likes of Eric Hinote, illustrator and web aficionado. Theresa Lopez will demonstrate how to build interactive publications in InDesign. Aerien Kloske, of AAF Jacksonville, will be talking about the ADDYs competition this year. Karen Kurycki will be showcasing her latest and greatest illustration/design work. Stephanie Soden will show everyone how to make powerpoint “purdy”. Finally, David Montgomery will unveil his lastest experimental animated short film.

    Don’t miss this opportunity to begin your day with a jolt of inspiration! Whether you’d like to present your latest project or check out what’s going on in the community, we’ll be at nGen Works in San Marco at 7:30am. If you’d like to share a project, contact us at membership@aigajacksonville.org to reserve your slot. See you this week at The Morning Leak!

     
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  7. Recap: Designers In Toyland 3

    AIGA Jacksonville’s Designers in Toyland never fails to delight. The atmosphere is as wonderful as the toys, gratefully lacking the combat-like conditions of chain retailers. Music and conversation spill from a gallery sparkling with tiny white lights. Stepping inside, you’re greeted with warm smiles and cold beer. You can browse one-of-a-kind creations at your own pace, and mingle with friends both old and new. The gifts are ho ho ho, never ho-hum, and offer that extra bit of joy that comes with contributing to a good cause.

    Approximately 50 artists participated in Designers in Toyland 3, showing off toys ranging from nostalgic to edgy, adorable and more. From gamer themes to Internet memes, oldies but goodies included oversize LEGOs, a Super Mario Brothers Rubik’s cube, and a hipster mermaid. More Tim Burton-esque offerings included pups with glowing eyes and a Zombie Claus with a mouth full of, um, jelly. There were angels and conspiracy dolls, shiny metal creatures, snugly plush animals, and hand-painted nesting and Munny dolls. True to AIGA Jacksonville tradition, a banana blond puppet celebrated President Karen Kurycki’s inaugural year.

    While Designers In Toyland 3D certainly offers the best viewing experience, the 2D tour is definitely worth a look. View photos from Tiffany Manning and Sarah Butsch.

    Just as amazing as the toys, of course, were the volunteers. Special thanks to everyone who donated time and talent to make the show a great success. Intuition Ale Works provided the holiday spirits, AIM donated the signage, and The Florida Times-Union and WJCT’s First Coast Connect helped to promote the event. DJs Dennis Eusebio, Joey Marchy, and Ian Latchmansingh filled the air with festive tracks.

    Designers in Toyland 3 raised nearly $500 to benefit Discover Design, AIGA Jacksonville’s high school mentoring program. I can’t wait to see a mentee debut at the show; now that may be the biggest, brightest show yet.

    ~ Jen, AIGA Jacksonville Aficionado
    (Photo by Sarah Butsch)

     
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  8. Welcome PrintJax!

    AIGA Jacksonville would like to announce and welcome its first sponsor for 2012 - Print Resources, aka PrintJax (www.printjax.com). If you’re looking for prompt, efficient and quality-oriented printing, Brian Holcomb and his team are the ones to call. You’ll be seeing and hearing more about PrintJax at the upcoming I Love Design weekend and throughout the year. Welcome PrintJax! We appreciate your support of AIGA Jacksonville and all things designed!

    ~ Jeff, Sponsorship Director

     
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  9. Calling All ADDY Entries

    The time to throw your hat in the ring for the world’s largest advertising competition is drawing near! The ADDY Competition honors excellence in advertising and is often considered a mark of excellence for those involved in the design, advertising and creative fields. The competition starts at the local level (right here in Jax for us) and winners have the opportunity to continue on at regional and national levels. The competition is run through the local chapter of the American Advertising Federation (AAF-Jax).

    Both professionals and students are eligible. Entrants should enter online, pack their entries (clear plastic entry envelopes and call for entry cards are available from your ADDY Chair), and drop off their entries on January 12, 2012. Mounted work for display at the awards gala is due on February 1, 2012. The winners will all be revealed at the ADDY “Unmasquerade” gala, being held at the Cummer Museum of Art & Gardens on February 11.

    More information about the awards can be found on the local AAF website:


    Or by contacting your local ADDY Chair:

    Aerien Kloske
    Brunet-García Advertising
    1510 Hendricks Ave.
    Jacksonville, FL 32207
    904-346-1977
    akloske[at]brunetgarcia.com

    Other Helpful Links:
    Professional Rules & Categories
    Student Rules & Categories
    Local Requirements & Printing Discounts

    Hope to see you there!

    ~ Aerian, Local ADDY Chair

     
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  10. 21:28 29th Dec 2011

    notes: 1

    Say Something Poster Project

    While it may be too late to make a submission to this year’s contest but you can still head on over to The Say Something Poster Project website to see some great work and take part in the voting.

    The Say Something Poster Project is a poster design competition and gallery show created to give designers the opportunity to “say something” that will inspire, motivate and educate the next generation.

    Season 2 is Themed “This Way Forward” and asks designers to reflect on recent times and analyze the many significant events that have occurred throughout the world or within your life.

    Designers are free to choose the subject matter—environmental, economical, political, personal, etc.—however, the successful poster will focus on the “Why” or the “How” behind an event and turn it into a teaching moment…

     
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  11. 09:24 19th Dec 2011

    notes: 1

    Membership Spotlight: Luis Gonzalez

    As the fall semester of many area schools have recently come to a close, we felt it appropriate to focus the membership spotlight on Flagler College senior, Luis Gonzalez.

    Originally from California, Luis is entering into his final year at the 4 year liberal arts college, and serves as president of Flagler College’s AIGA Student Group. A believer in constant curiosity and inspired by many things, Luis enjoys going on adventures, laughing and sketching.


    Q:
    Give us a little background on yourself, where you’re from, and where you’re going to school. What are your interests as a designer, and what do you do for fun?

    A:
    I was born in California, raised in Puerto Rico till I was 11 and then we moved to Tampa Florida. I currently attend Flagler College double Majoring in Graphic Design and Fine Arts, and Minoring in Illustration. This year is actually when I realized what it is that I am seeking from design. Before I just enjoyed the art and craft behind it and now I am interested in the experience and emotion of design; finding and designing solutions that havent been put forward before. I want to continue studying design and learning more and more about it because I want to create new and different solutions. Im interested in typography and pushing its limits. Im also interested in minimalism and concepting through a project and trying to find the least that can be added that will leave a strong and lasting impact. For fun I like to relax and goof around. Going on adventures and going to new places. Laughing is the best cure-all and I try and do that a lot too. I hangout with my friends in the studio pretty much all day everyday during the semester and thats always fun. But ultimately I have the most fun when Im designing and thinking, I love it so much that whether Im working or sketching, Im always having fun.

    Q:
    What inspired you to get into the design field and what are some of your inspirations?

    A:
    Originally, in high school, I loved drawing and fine arts and I planned to go to the Art Institute of Tampa to learn animation. So then one summer I went to a week long workshop where we got a schedule and went to classes and got a taste for the program, and I HATED every second of it. I loved the drawing but everything else I despised. And I had made friends with the students that were there for graphic design and I was amazed at the classes they took and the projects they got to work on. Everything they were achieving, not only for themselves, but for an audience. I loved it. And that is when I realized I wanted to learn more about design; and what started out as a spark of curiosity then became a burning love and passion for the art. Im inspired by everything. People, friends and family, books, blogs, other designers and designs. Everything gets me thinking and I start analyzing everything and then I concept and problem solve.

    Q:
    What would you consider to be your “dream job”?

    A:
    A lot of people would want to own their own agency, but the idea of having my own is so stressful to me, so my “dream job”, HANDS DOWN, would be to work at Pentagram NY. I value and appreciate their work and I admire their talent and thinking and I would love to work with them; to learn and grow as a designer. They’re so versatile in what they do. They own many areas of design and that is where I would like to be in my career. Im so indecisive in pin-pointing just one specific area of design where I’d like to focus on and work with, that I want to do it all.

    Q:
    Can you offer some advice to those interested in earning a graphic design degree? What are some things you wished you knew going in?

    A:
    One thing that I wished I knew was DO NOT BUY A COMPUTER RIGHT AWAY. You’re starting off new and not knowing much about design or what is necessary, so wait until you have your feet wet and understand what it is you want to study exactly, and then you’ll know what hardware and software will be for you rather than just buy it all and waste money. One thing that I’d wanna offer to those interested in studying design is always be curious. Don’t ever revert back to a crutch once you know it works. Better and unseen solutions are out there, and you are just a few more thumbnails away from the right answer. Another thing would be nail the concept. If the concept is solid, the pieces will come easier and leave an impact.



    Q:
    You are  currently president of Flagler College’s AIGA student group - why do you think it’s important for design students to become active in the creative community outside of campus life?

    A:
    I think its absolutely important because this is our career right here, get involved now and it’ll only make the future easier for you. There are so many opportunities and events for networking and learning that its beneficial to you as a designer. Deciding not to join or become involved will only set you back.

    Q: When you’re not in a studio, computer lab, or working into the wee hours in front of your computer, where would we find you?

    A: Bed. Catching up on all the sleep I have missed out on due to all the hours in the studio, computer lab, and from working into the wee hours in front of my computer.

    ~ Kristina, Membership Co-Director

     
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  12. 17:42 12th Dec 2011

    notes: 1

    Join Us This Week at the Morning Leak!

    Join us this week for another inspirational gathering at The Morning Leak! Once again at our new location, come and see what your local artists and designers are working on in this exciting “show and tell” event. Spectators are welcome too— so rise and fall back into design with us because we’ll be at nGen works at 7:30am on Wednesday!

    Last month, designer Dennis Eusebio demonstrated the importance and future of responsive web design. Russel Quadros revealed his identity work on Swype Shield. Doyle Haines gave a presentation on AIM’s capabilities and affordable pricing. Inhouse designer Jesse Sison went through his process for developing the Agent Bowl Championship poster. Finally, Sean Collins recalled how the starting of the Beardsmith Society paved the way to his involvement with the worldwide male cancer drive association: Movember.

    This month, we’ll hear from 5 designers and creatives in your community. Screen printers, Designers, and Photographers will be present, so don’t miss this opportunity to begin your day with a jolt of inspiration! Whether you’d like to present your latest project or check out what’s going on in your community, we’ll be at nGen Works in San Marco at 7:30am.

    If you’d like to share a project, contact us at membership@aigajacksonville.org to reserve your slot. See you this week at The Morning Leak!

     
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  13. 14:15 30th Nov 2011

    notes: 1

    Calling All Mentors — Yes, You!

    Sign up for Discover Design 2012. 

    We invite you to take the plunge and become a mentor for Discover Design! The program pairs high schoolers interested in graphic design with practicing professionals. Guided by co-chairs Casie and Natalie, mentoring pairs will complete a project over 8 sessions. 

    This year’s task is to create a mobile app featuring Jacksonville’s insider locale’s. Teams can use illustration, photography, typography, or what-have-you to highlight favorite places that make our city unique. If you haven’t made an app before, don’t worry! We’ll help you through the entire process. 

    Mentoring is a rewarding way to get involved with AIGA; meet fellow professionals, share your craft with an interested student, and accomplish something on Saturday mornings! Sessions are from 10:30 am - 12:30 pm on the following dates:

    • February  11, 2012
    • February 18, 2012
    • February 25, 2012
    • March  3, 2012
    • March 10, 2012
    • March 24, 2012 
    • March 31, 2012
    • April  7, 2012

    We ask that you attend 6 of the 8 sessions to be a mentor. 

    Have questions? Want to sign up? Email mentoring@aigajacksonville.org!

    ~ Casie, Design Mentoring Co-Chair

     
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  14. AIGA Creates Program for In-House Designers

    In October, AIGA partnered with The Creative Group (TCG) to create AIGA INitiative, a national program that supports the in-house design community. AIGA and TCG recognize that more than half of professional designers in the U.S. are employed full time by corporations and organizations. Because of this, it’s important for design organizations such as AIGA to increase programming for this niche.

    Led by in-house designer and expert Andy Epstein, INitiative will provide knowledge and tools to help in-house designers make a greater impact at their companies, evolve professionally and connect with a broader network of peers. Over the next year, AIGA will focus on this large segment of the creative community by providing e-newsletters, a new AIGA.org in-house landing page, online videos, chapter events and regional mini conferences. INitiative will deliver inspiration, advice and insights from leaders of the in-house sector via online channels and in-person events.

    What will happen in Jax?

    On a local level, AIGA Jacksonville will be bringing you programming to tie into this growing INitiative by providing monthly blog postings and lunch meet-ups starting in 2012.

    “We are very excited to roll out our new in-house programming agenda,” said Karen Kurycki, AIGA Jacksonville president. “We have recognized that this is a huge need within our design community. I have full confidence that Meredith Fordham Hughes, our new in-house programming chair, will do a great job.”

    I will be your in-house AIGA Jacksonville guide. We will be bringing you new opportunities to network, learn and refresh your creativity with designers who share similar interests and work experiences. Now is the time to reach out to your in-house peers and invite them to join us on our INitiative journey. Stay tuned for local INitiative programing in 2012!

     ~Meredith Fordham Hughes, in-house programming chair

     
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  15. 10:09 16th Nov 2011

    notes: 1

    Free Designers in Toyland Desktop Wallpapers

    The Third Annual Designers in Toyland takes place at The Art Center in Downtown Jacksonville Friday, December 2 at 6:30 p.m.

    Katy Garrison, the event coordinator, has designed some free desktop wallpapers to get everyone excited for the big event. Download your own here:  

    1024x768  1280x800  1440x900  1920x1080  2560x1440

    There is also still time to design a toy for the show! If you love toys, make one (or two, or three). Participate in this unique exhibit by creating a toy from scratch or by adding to an existing one. All proceeds go to Discover Design, AIGA Jacksonville’s high school mentoring program that introduces students to careers in the design field.

    Sign up by Friday, November 25. Toy drop off is Wednesday, November 30.

    Need inspiration? Check out these photos from the 2010 event.

     
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Design modified from Liam Cooke theme.