1. 12:56 10th Nov 2011

    notes: 7

    Calling All Toy Makers

    The holidays are almost here and that means one thing for AIGA Jacksonville… The Third Annual Designers in Toyland event is just around the corner!

    This year’s event takes place at The Art Center in Downtown Jacksonville Friday, December 2 at 6:30 p.m. But before we can gather and check out the cool creations of local design professionals and artists we need your help.

    If you love toys, make one (or two, or three). Participate in this unique exhibit by creating a toy from scratch or by adding to an existing one. All proceeds go to Discover Design, AIGA Jacksonville’s high school mentoring program that introduces students to careers in the design field.

    Sign up by Friday, November 25. Toy drop off is Wednesday, November 30.

    Need inspiration? Check out these photos from the 2010 event:

    ~leah, public relations chair

    (photography by Tiffany Manning)

     
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  2. Membership Spotlight: Rob Knox

    AIGA Jacksonville introduces the creative community to highlighted members through the Membership Spotlight. This month, we invite you to meet Rob Knox of the PGA TOUR here in Jacksonville.

    Originally from Chicago, Rob transferred to Flagler college in January of 2000. Later, he graduated in 2002 with a BA in Graphic Design and Fine Art, and minors in Illustrating and Advertising. Rob is currently the Senior Graphic Designer for the PGA TOUR, after having started his career there as an intern.

    “What interested me most about working for the TOUR is the people.” he says, “The TOUR family is an organization of hundreds of professionals that come together in several departments from a variety of backgrounds to put on the best golf tournaments in the world. People are what make the difference. I think if you surround yourself with great people, it doesn’t matter what you do, you’ll enjoy doing it.”

    In his free time, Rob enjoys photography, traveling, triathlons, and of course, making the most complex costumes this side of Hollywood.



    Q:
    For the past couple years you’ve been a graphic designer for the PGA TOUR. How did you break into that job, and what have you enjoyed most about it?

    A:
    The summer before my final semester I landed an internship with PGA TOUR Creative Services and was hired on full time in January of 2003. I was promoted to Sr. Graphic Designer earlier this year. As a designer on a team of 5, it is our role to create the art that is used to communicate the voice of a world class sporting organization. The best part of the year is when THE PLAYERS Championship is here. For one week our department designs a 16 page pairings sheet with editorial, we turn into a newspaper for a week and the daily turnaround is exciting. I also enjoy getting out to the tournament as a photographer and capturing some pretty cool images. I have two panoramic shots of 17 and 18 hanging in HQ that are particularity nice.

    Q:
    It’s a well known fact that you’ve translated your graphic creativity into whimsical self-expression through Halloween costumes. What interested you in this particular holiday, and what keeps you coming back each year?

    A:
    Halloween allows me to use myself as the canvas and, become the art. Costuming started out a few years ago when I heard about a costume party at Twisted Sisters. I went to the costume shop to see what I could find and I saw a Jack Sparrow costume, however I wasn’t happy with what was in the bag, so I went around to other costume shops and the craft store to see what else I could find to detail the costume. I ended up winning that contest. Winning definitely wet the appetite for future endeavors.

    Q:
    How many hours do you typically work on your halloween costumes? Do you construct many of them from scratch or do you have specific providers?

    A:
    I spend anywhere between 20-40 hours on creating the costume almost entirely from scratch. My most recent costume, Edward Scissorhands, took between 15-20 hours. I made the pants and shirt out of fake leather/pleather fabric from the fabric store. The belts I bought from a department store and put together into a sort of harness he wears. I bought a punk-rocker wig and then gave it a cut and then dreadlocked it by hand.

    If I can’t find a good piece, I’ll make it. The Joker shirt for instance, there were a lot of shirts out there, however they weren’t accurate patterns of the real one. I actually found the real pattern, closely compared it to screen shots from the movie, recreated it in Adobe Illustrator then made my own screen and printed the panels of a light blue shirt myself. I had to construct a simple screen press on my dining room table with hinges and 2x2’s to pull it off.

    The Darth Maul horns, lightsaber, hood, all homemade. I used my college graduation gown as the robe. I had to shave my head for that one, which provided me the opportunity to create my Two-Face costume where I shaved half my head a few nights before.

    I think the most challenging costume was the Mad Hatter. I had to figure out how to make a hat with multiple layers of fabric to get the right look. Small embellishments like the hat pins, the colorful scarf, the magenta handkerchief all had to be made. The bandolier of spools of thread was made out of wine corks cut in half with thread hand spooled around them and then secured with floral wire and small chains. I altered the pants into bellbottoms and embroidered flourishes with several different colors. I got lucky and found a perfect brown coat at Goodwill that I added large buttons to and then sewed cuffs and added a some details to them as well along with lace cuffs added to the shirt.

    Q:
    Documentation through photography and video is a big part of your process. How do others react to your creations, and has this helped you gain a lot of exposure?

    A:
    The reactions I get are amazing. When I walk through the door I usually don’t get 10 feet before people want to take a picture with me, and that goes on all night long. I know I’ve done a good job with a costume when this happens and it is the best compliment that I could receive.

    People tell me that each year they look forward to what I will come up with next Halloween. I usually consider a movie character that is coming out that year, but most of all I want to choose a character that has full face makeup. I think that is really the best part in completing the transformation into the character. The best is when I show up and my friends don’t even recognize me. I try to keep them secret for as long as I can but sometimes I spill the beans to a few friends as the first night out in costume approaches.

    The time lapse videos I post are a nice way to show that it really is me putting on the makeup and a way to show the different elements of the costume before I put them all on. I love getting into the details, weather it is shopping the plumbing department looking for something that will make a good hilt for a lightsaber, or grabbing 40 paint sticks to glue, shape and paint into giant scissor blades. It is all good creative fun. Engineering the different elements is probably my most favorite part. I love getting glue out, using tools, building the elements the will be used to make the costume, like the screen press I mentioned earlier. I have this 4x8 piece of plywood I will put on my living room table and turn it into a work bench. It has the build up of paint and patterns from all of the different costumes over the years and is becoming somewhat of a journal itself.

    Q:
    You’ve brought a similar creativity and dedication during your participation in AIGA events. What have some of your favorite events been, and how did you contribute?

    A:

    I think the Designers in Toyland and Always Summer Poster and Mix Tape shows have been my favorites. It is an opportunity for the AIGA community to not only go to a great event but to become part of the event itself. The creativity coming out of our community is always inspiring. One of my most favorite toys was a doll made by Katy Garrison, it was a little girl in a Godzilla/Dinosaur costume, and was really well done! My Submission was three fish made out of golf-balls. They each had a unique look and personality to them. I called them Jack, Arnold, and Gary after the three great golf legends. I also love going to see the more notable speakers, Vanderbyl, Bierut, and Willoughby been some of the most memorable.

    You can learn more about Rob Knox, his fantastic Graphic Design, and more about his incredible costumes at knighthawkdesign.com or follow him on Twitter as @robbio78.

    ~ Stephanie, Membership Co-Director

     
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  3. 10:55

    notes: 1

    A Look Back: An Evening with Seth Johnson

    AIGA Jacksonville heard from one of AIGA’s most influential chapter presidents Thursday, November 3 at Keiser University. Seth Johnson, president of AIGA Minnesota (a chapter with more than 1,400 members), capitalizes on figuring out what his clients need to say, how they need to say it and who they need to say it to. He is a teacher and advocate for volunteer work, and founded MNtor Program, which fertilizes the career growth and professional success of emerging graphic designers.

    His talk, “I Didn’t Know Sh!t … Until I Started Working,” inspired all in attendance and proved that he is a talented communicator and strategist. Couldn’t make it? Check out these six takeaways from the evening:

    1. Tell your client what you think they need—it’s your job.
      Seth shared an example of how he turned an invitation into a gift for a private restaurant party that turned out to be a big success. Without his input, the client would not have had invitations, and the party would not have met expectations. A direct mail piece ended up boosting profits by 85%.
    2. Make your own work.
      Anything in life can be designed well. If you are a student, don’t sit around waiting for projects to be assigned. Make your own work for yourself.
    3. Make things better.
      It’s not only about making things prettier or stylish, it’s all about function, function, function. Design thinking begins with functionality. Don’t frustrate your customers or viewers, make things easier by starting with this concept.
    4. Do a lot with a little.
      Designing on a budget is not always fun, but it is a challenge that designers will no doubt encounter at some point. Stretch your client’s money by making it work for them and their purposes, not against them.
    5. Shut up and listen.
      This serves as a humble reminder that your client knows what they are talking about. As a designer and problem solver, you need to listen to them to better understand their needs.
    6. Always be curious, never be satisfied.
      Being satisfied leads to ignorance and laziness. A designer/thinker who is constantly asking, “Why?” will ultimately be more successful.

    Thanks to everyone who came out to hear Seth. We hope to see you at our upcoming events!

    ~ Samantha, AIJax Student Chapter President

    (photography by Jim Ward)

     
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  4. Join Us This Week at The Morning Leak

    Join us this week for another inspirational gathering at The Morning Leak! Once again at our new location, come and see what your local artists and designers are working on in this exciting “show and tell” event. Spectators are welcome too— so rise and fall back into design with us because we’ll be at nGen works at 7:30am on Wednesday!

    Last month, designer and fine artist Eric Hinote conducted a live demonstration of his process for creating the handmade posters for his Always Summer Poster and Mixtape Show submission.

    _MG_6229

    Liz Golden exposed us to her passion for photography with a presentation of her work and related the challenges of shooting newborns, children, and newly engaged men.

    Bryant Hardwick revealed how a one-time labor of love print piece can snowball into a massive campaign- specifically his own wedding.

    _MG_6254

    Cait Armstrong unveiled her latest non-profit campaign, “Step Out in Nature for Kids”, a partnership with Jacksonville Arlington Park. Through her presentation, she shared her vision for creating websites that make a difference.

    Finally, Katy Garrison revealed the new design for the Native Sun website as well her playful illustration work for the upcoming Designers in Toyland show in December.

    _MG_6266

    This month, we’ll hear from 5 designers and creatives in your community. Don’t miss this opportunity to begin your day with a jolt of inspiration! Whether you’d like to present your latest project or check out what’s going on in your community, we’ll be at nGen Works in San Marco at 7:30am.

    If you’d like to share a project, contact us at membership@aigajacksonville.org to reserve your slot. See you this week at The Morning Leak!

    ~Ben, Membership Committee

     
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  5. 08:51 3rd Nov 2011

    notes: 5

    New Dojo, Same Rules…



    It’s been nearly two years in the making, but the Krung Fu Live Design Tournament finally reached its climactic ending on Friday, October 28, 2011 -  Dennis “The Minimalist” Eusebio vs. Varick “The Drunken Masker” Rosete in a highly anticipated battle for supremacy! Cheered on by fellow creatives and surrounded by the inspirational design at the nestliving dojo, these two combatants showed again why AIGA Jacksonville continues to make its mark on both a local and national level. The entertaining commentary of Levi Knievel and Das Crobar flowed in the background as Varick and Dennis mixed the time-tested factors of pre-determined Krung Stock images, fonts, a 45-minute time limit and, of course, beer to weave yet another dose of artistic magic.

    The theme: Halloween. More specifically, a Halloween-flavored flyer. And while Varick and Dennis usually seem to share the same mind when they work together, their individual styles began to show as the battle commenced.

    Dennis went straight for the jugular as he composed a strong and vividly colored flyer, utilizing the technique he used to dispose of Stephanie Soden in the semi-finals; however, Dennis still managed to maintain his minimalist reputation as he seemingly made one image - the black cat - the main crux of his flyer. Dennis’ effective use of the Invert feature gave the image - and the flyer itself - even more ferocity.

    Varick countered with his more subtle approach, keeping his flyer darker and more ominous. Instead of utilizing filters, Varick used the images in their element to build the design. His expert use of masks, resizing and juxtaposition let the images themselves paint an even larger picture (see: jack-o-lantern face) to create a creepy, almost movie poster-like, look to the flyer, even down to the positioning of the type.

    And in a sort of majestic homage to battles past (looking at you, Karen Kurycki), animation made its return to the battle, as both competitors utilized the feature to add emphasis to their already effective work.

    In the end, subtlety emerged victorious as Varick’s flyers seemed to ring truer to the Halloween spirit - a darker, creepier feel that very well speaks to the horror fan in all of us.

    And with that ends what amounted to an amazing tournament featuring some of the best creative minds in Jacksonville. So where do we go from here? Perhaps an invitation to battle against other AIGA chapters? Or maybe even a Round 2 featuring the next up-and-coming generation of local creatives? Regardless, if you think you’ve got what it takes and you want to compete in the next tournament, email hello@aigajacksonville.org and let us know!

    ~ Kenneth, AIGA Jacksonville Fan
    (photos by Stephanie Soden)

     
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  6. Alphabet Soup Social Brings Jax Pros Together


    photo by JAMA

    What happens when you ask members of seven of Jacksonville’s leading professional organizations together for the ultimate happy hour? That’s just what the AAF (American Advertising Federation), AIGA (the professional association for design), FPRA (Florida Public Relations Association), IABC (International Association of Business Communicators), JAMA (Jacksonville chapter of the American Marketing Association), PRSA (Public Relations Society of America) and SMCJAX (Social Media Club) did at the second annual Alphabet Soup Social on Tuesday, September 20, 2011 at 927 Events in Downtown Jacksonville.

    Despite the 5 o’clock heavy downpour, a sold-out crowd attended the ultimate social mixer enjoying raffle prizes, cocktails and tasty hors d’oeuvres while chatting with friends and colleagues and, most importantly, meeting new faces.

    Each organization had information on-hand to explain its acronym, share about its mission and highlight upcoming events. AIGA kept the evening entertaining with some friendly competition, as Board Members challenged other organizations to guess the band/song title based off cards that contained a subtle typographic element or visual clue.


    designs from Music Philosophy by artist Mico

    This creative conversation starter offered a great outlet that encouraged everyone to come out to hear Aaron Draplin (Friday, September 30) and attend the Always Summer Poster Show + Mix Tape (Saturday, October 1).

    We hope we don’t have to wait until next year to mix up our alphabet groups again!

    ~ kim, volunteer director

     
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  7. Krung-Fu: The Final Battle

    The epic conclusion to the live design battle tournament dubbed, Krung Fu, takes place this Friday night. It’s Dennis “The Minimalist” Eusebio vs. The “Drunken Masker” Varick Rosete in what is sure to be a gut-wrenching final showdown to an already action packed tournament. It’s been months in the making — and this week we’ll the honor of victor will be decided.

    There is sure to be some trash talking going down this Friday in the Twitterverse so (follow Dennis @thoughtntheory) and (follow Varick @varick) for the pre-fight build up! Plus, don’t miss out on the play by play cometary live at the match from local hecklers, @theurbansouth and Crobar.

    It’s Krung Fu! And it’s tournament-style! Sponsored by local stock photography company Krung Stock.

    It’s the FINALS and there will surely be standing-room only at the new venue, nestliving!

    Get your tickets now!

    Take a look back and see how the tournament unfolded with all the matches and competitors that have led to this week’s final battle.

    Match 1

    In the very first match of the Krung Fu Design Tournament, with the theme “Beach Party,” Dennis Eusebio defeated Chad Landenberger securing himself a spot in the semifinals.

    Match 2

    In Match 2, Katy Garrison got the win over last year’s Lightboxing Champion, Russel Quadros, with her vision for the theme “Road Trip.”

    Match 3

    Stephanie Soden’s interpretation of “Evil Oil” in Match 3 of the tournament helped her get the win over Patrick Carter.

    Match 4

    Match 4 of the tournament was an epic battle between AIGA Jacksonville’s president, Varick Rosete, and vice president, Karen Kurycki. Ultimately, the match ended in a tie, giving both competitors entry to the semifinal Round.

    Match 5 (semifinals)

    Kicking off the Krung Fu Semifinals Dennis “The Minimalist” Eusebio took victory over Stephanie “The Iron Sketch” Soden locking his spot in the final round.

    Match 6 (Semifinals Triple Threat)

    The “Drunken Masker” himself, Varick Rosete, celebrated a narrow win over Katy “Cut & Paste Crippled Crane Style” Garrison and Karen “Flying Kicks of Color” Kurycki in a triple threat match to go into the finals.

    We’ll see you this week at Krung Fu!

    ~jim, programming co-director

     
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  8. 16:58 19th Oct 2011

    notes: 42

    Membership Spotlight: Brian Holcomb

    AIGA Jacksonville introduces the creative community to highlighted members through the Membership Spotlight. This month, we invite you to meet our Treasurer, Brian Holcomb of Print Resources Jacksonville (PrintJax).

    Brian, originally from Indiana, has made a few stops along the way to Jacksonville and learned first-hand the production-end of printing, as well as the business-side. An “advocate for the print buyer,” Brian focuses on providing an enjoyable printing experience for his clients, while also following through to meet their needs.

    Since becoming Treasurer of AIGA Jacksonville in 2006, Brian has made a lasting impression on the Board and continues to contribute to the design community as a whole.

    Q:
    Give us a little bit of a background on yourself. Where have you lived, and what brought you to Jacksonville? What interested you about getting into the print broker business? What do you do for fun?

    A:
    Ok. So where have I lived? Ready? Here it goes. Grew up in Elkhart, Indiana (band instrument capital of the world). Then Tulsa, Tallahassee, Orlando, Lavonia, Georgia, Indianapolis and then JACKSONVILLE!!! Whew! I own stock in U-haul. So started out by going to college in Oklahoma, then found my way to Florida when I enrolled in graduate school at Florida State. GO NOLES! Sorry Gator fans. After grad school, it was just one of those chance meetings where a friend, owning a printing company, asked if I wanted to come learn the print business and be a production manager. Can you say “on the job training?” I learned about the basics of printing and it was also right at the time print shops were making the transition from mechanical prepress to computer-to-plate. Remember good ol’ QuarkXpress? It was the bomb in those days. After that, I had the chance to move and work for Print Resources in Indianapolis. This is where I learned the digita-side and the broker-side of the biz. I had two take-a-ways from there. The first was that I was better than 98% of the other reps in the business, and the second was how to make things happen. So after that, the decision was made to move to Jax to be closer to family. I no longer wanted to have a job and felt it was the right time to take a risk and build a business similar to PrintIndy. Therefore…PRINTJAX!

    What I do for fun…golf, Call of Duty Modern Warfare, and hanging with the AIGA Peeps.

    Q:
    You’re the person clients seek out when they want to get a job done, and get it done right. How does Print Resources Jax work its magic, and what made you found it?

    A:
    The PrintJax magic is pretty simple. Make the print buying experience easy and enjoyable. Say “Yes” and figure out how to make it work. I really have no other agenda than to be an advocate for the print buyer. I don’t represent any specific printing company. I represent my clients. In a way, I insulate them from all the printing industry crap. How many times do you get an invoice that’s different from what was quoted? How many times do you get charged for all the additional things that happen during the print process? How many times does the printer throw the job back to the designer because it’s not set up the way the printer wants it? Just fix it! Make it work! Invoice what you quote! Deliver when the client needs it!

    Q:
    You’ve been a major contributor on the board as Treasurer. How did you become involved with the AIGA, and how long have you been on the board?

    A:
    So when I decided to move to Jax, I made the decision to become involved in AIGA. PrintIndy was involved and I saw how beneficial it was to be connected to the design community. I wanted to contribute, make friends, and ultimately work for the designers. I made two trips to Jax prior to moving here. The first trip I had lunch with Mary Rosenthal and Beth Voils Blacker. My second trip was planned so I could volunteer to help with portfolio review. Thats where it all got started with me calculating the scores with an excel spreadsheet. From that, I was asked to be the Treasurer. I’ve now been in that position since 2006.

    Q:
    Did you have any other career aspirations before founding Print Resources Jax, and do they still influence you now?

    A:
    My college degrees are in music education and performance. My aspiration was to be a symphony musician. I would say that it does influence my career now because of my appreciation for the arts and fine art, specifically. I really enjoy being able to produce items that are more artistic and creative. I really like a lot of the “old school” art, or if you want to call it, retro design. The speaker event with Aaron Draplin resonated with me. I really liked his collection of the metal plates off of machinery.

    Q:
    Out of the hundreds of jobs you’ve printed for both AIGA and the Jacksonville area, do you have a favorite piece?

    A:
    It’s hard to pick one that is a favorite. If I use the criteria of a piece being more artistic, then I just completed a Bat Mitzvah invite package that used multiple components, as well as blending CMYK + thermography. I guess my favorite part was that I was able to collaborate with the designer, develop a plan, and the execution and production was flawless. When the designer and client have smiles on their face at the end of the process, it feels pretty good.

    There was also a plastic business card we printed for an agency that was very tedious in figuring out how the CMYK colors would print to get the effect that the client wanted. It was a big trial and error and high risk situation. We did a lot of consulting and discussion and succeeded on the first try. Those type of projects always rank high with me.

    You can find more about Brian and PrintJax at: http://printjax.com
    or, follow his updates on Twitter as @PrintJax

    ~Kristina, Membership Co-Director

     
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  9. 14:25

    notes: 3

    Stocking at October Cocktails & Creatives

    If you’re like us, stock imagery is your favorite resource for awkward business handshakes, “wacky” multi-ethnic group posing, and Stephanie Tanner “How Rude!” faces.

    You may have seen the online trend of stocking that celebrates this virtually limitless wealth of misplaced keywords, expressions and watermarks. Your dutiful Cocktails & Creatives Co-Chairs decided what better thing to mix at an AIGA event than alcohol and the magic of stock images!

    We provided the images, and here is what you came up with. Here are a few of our favorites:

    1. Get It Girl

    2. Football

    3. Friendship

    We had a great turnout, with a lot of new faces making goofball expressions with the more familiar ones. We hope to see you all again at November’s C&C!

    Check out more faves on Facebook

    ~Katie and Katy, TAC Team

     
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  10. Join Us This Week at The Morning Leak



    Join us this week for another inspirational gathering at The Morning Leak! At a new location this month, presenters will be showcasing their current projects during this monthly morning show-and-tell event. The Morning Leak is a “behind the scenes” look at what your local artists and designers are working on. Spectators are welcome too— so set those alarms early, because we’ll be at nGen works at 7:30am on Wednesday!

    Last month, photographer Daniel Goncalvez showed off his latest work via an interactive website for Burro Bags. Vanessa Alvarado brought the store to the crowd as she spoke about her new thrift store venture, Thrift Core. Varick Rosete stepped through the process of designing a website structure for a local college women’s clothing store.

    This month, we’ll hear from photographers, recent Poster Show winners, and see a live printing demonstration. Don’t miss this opportunity to begin your day with a jolt of inspiration! Whether you’d like to present your latest project or check out what’s going on in your community, we’ll be at nGen works in San Marco at 7:30am.

    If you’d like to share a project, contact us at membership@aigajacksonville.org to reserve your slot. See you this week at The Morning Leak!

    ~Steph, Membership Co-Director


     
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  11. Always Summer Weekend: Draplin Delivers

    Always Summer is historically one of AIGA Jacksonville’s most popular events, and this year was no exception. With the success of previous years in mind, we decided to switch things up a bit and go for the gusto by rolling in a speaker event to kick off our Always Summer Weekend. It was a blast to be immersed in unparalleled design inspiration from across the country and, in the same weekend, to see all of the incredible talent that Jacksonville has to offer. Since this is our first time combining a speaker event with a community contributed design show, we hope you’ll provide us with your feedback.

    An inspiring, entertaining evening
    The Always Summer Weekend got underway Friday, September 30 at the AT&T building in Downtown Jacksonville, with speaker Aaron Draplin of Draplin Design Co. (DDC). Prior to the event, I knew Aaron was an incredible design talent and sidesplitting copywriter, but I had no idea the level of entertainment and education that was about to unfold. It was such a privilege to have him here for many reasons. Aaron is a premiere performer and currently one of the most highly sought-after speakers—and with good reason. His acclaimed presentation, “Tall Tales from a Large Man” is brilliant and a must-see. Many claimed it was the best speaker event they had been to, and I have to wholeheartedly agree. Not only did he travel all of the way from Portland to be with us, but he came straight to Jacksonville from his presentation in Philadelphia the night before—a marathon of entertainment.

    Aaron brought the audience through the full range of emotions, pinpointing moments of introspection with many laughs and even some tears. He shared personal stories about life-changing events, projects and conquests that were so raw, real and incredible that they could only be presented in person. He was a catalyst for personal and professional epiphanies for everyone in attendance, and I have no doubt that he positively impacted the creative culture in North Florida forever.

    Aaron was unbelievably authentic and quickly became part of our design community, even during the short period of time he was here. While battling harsh, unforgiving deadlines resulting from a challenging travel schedule, he found time to do some serious Southern junking, Jacksonville style with local designers Levi Ratliff, Jonathan Lawrence and Brian Nelson. He even swung by the poster show on his way out to see what Jacksonville was bringing to the graphic design table. Overall, it was an amazing, valuable experience for many in our chapter, and one that I, personally, will never forget.

    ~patrick, vice president
    (photography by varick rosete and daniel goncalves)

     
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  12. Always Summer Weekend: Poster Show + Mix Tape

    As if all of the Aaron Draplin excitement wasn’t enough to blow our minds for a couple of months, AIGA Jacksonville’s Always Summer Poster Show + Mix Tape took place Saturday, October 1, wrapping up the Always Summer Weekend. In true AIGA Jacksonville fashion, designers came out in droves. Roughly 80 posters were contributed—a record number—and more than 150 people attended. It was awesome to see so many familiar and new faces.

    The show took place at Thief in the Knight gallery in Downtown Jacksonville. Special thanks to gallery operator Richard Reichstadter for all of the help, and for letting us wreak havoc at the gallery for a bit. The space was a perfect fit. With a rustic feel, brick walls, plenty of space and excellent lighting, the show was bound to be a success from the beginning. Even the humid Jacksonville weather cooperated and gave us a nice, cool evening.

    The night certainly couldn’t have been such a blast without the assistance of musical masterminds Dennis Eusebio (DJ Squints), Varick Rosete (DJ Vulture) and Ian Latchmansingh (DJ Mowgli) who set the tone for the night. What’s even more awesome is that they are all designers, making the underlying goal—getting the city’s creative community to come together for a kick-ass event—possible.

    And the winners are…
    Each year one person is given the people’s choice award. The concept reflects the casual vibe of the event and allows everyone to cast their vote, with no formalized judging or overly serious, nerve-racking stakes. Three winners received prize packages that included design books, posters, fun summer-related toys and more. We had some really great posters this year, and the voting was close. In the end, Bryant Hardwick took top prize for his “Beatles–Sgt. Pepper’s Lonely Hearts Club Band” poster, which was incredible, with beautiful colors, textures and composition. Second place went to Jenny Bello and Lauren Hussey took home third. Click here to check out more posters from this year’s show.

    In the end, the Always Summer Weekend was inspiring and rejuvenating. Not only did we get to hear the refreshing, encouraging and inspiring words of Aaron Draplin, but we were also allowed creative liberties with a client-free “project” for the poster show and saw the diverse design approaches of nearly 100 Jacksonville designers and artists. The combination of these events made for a really fun, action-packed, design-heavy weekend.

    Thanks to everyone who worked so hard to make this weekend possible. We have an amazing creative community here in Northeast Florida, and it’s weekends like these that prove that. Always Summer keeps getting bigger, better and more inspiring, so be ready for next year. It will be here before you know it!

    ~patrick, vice president

     
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  13. Alphabet Soup Social Brings Jax Pros Together

    What happens when you ask members of seven of Jacksonville’s leading professional organizations together for the ultimate happy hour? That’s just what the AAF (American Advertising Federation), AIGA (the professional association for design), FPRA (Florida Public Relations Association), IABC (International Association of Business Communicators), JAMA (Jacksonville chapter of the American Marketing Association), PRSA (Public Relations Society of America) and SMCJAX (Social Media Club) did at the second annual Alphabet Soup Social on Tuesday, September 20, 2011 at 927 Events in downtown Jacksonville.

    Despite the 5 o’clock heavy downpour, a full house attended the ultimate social mixer. Attendees enjoyed raffle prizes, cocktails and tasty hors d’oeuvres while chatting with friends and colleagues and, most importantly, meeting new faces.

    Each organization had information on-hand to explain its acronym, share about its mission and highlight upcoming events. AIGA kept the evening entertaining with some friendly competition, as board members challenged other organizations to guess the band/song title based off cards that contained a subtle typographic element or visual clue. This creative conversation starter offered a great outlet to encourage everyone to come out to hear Aaron Draplin on September 30 and attend the Always Summer Poster Show + Mix Tape on October 1.

    We hope we don’t have to wait until next year to mix up our alphabet groups again!

    ~kim, volunteer director

    A look at the band/song cards, courtesy of www.musicphilosophy.co.uk/.

     
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  14. Think of the possibilities. Customizing food to make kids eat what they necessarily dont like (i.e. broccoli, etc). Having the choice of creating your own meals with the click of a button. Seems futuristic, but coming soon.

    ~ george, blog contributor

     
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  15. 15:21 26th Sep 2011

    notes: 2

    A Cruel Summer, Johnny

    This weekend kicks off AIGA Jacksonville’s annual membership drive better known as the Always Summer Poster Show. There will be close to 100 posters on display this year, all created by the truly talented crop of local designers from, and around, Jacksonville.

    Just to share, one of my favorite posters from Always Summer 2010 was created by the talented team of Levi Ratliff and Kendrick Kidd, ie. Halftone Def Studios. They created this 2-color, silkscreened poster paying homage to the “Karate Kid” and Bananarama’s “Cruel Summer.” What I dig about this design is that each color screen could easily stand out on its own as a separate poster. Pretty tight. Just look at the detail between the two screens. Insane…and just so cool when the two mix together…

    Check out more pics from the Always Summer Poster Show 2010.

    In addition, passion and inspiration will be exuding this Friday, September 30, when Portland designer Aaron Draplin stops to kickoff the weekend with his “Tall Tales from a Large Man.” Reserve your seat now to catch him speak!

    It’s definitely going to be a radical weekend to close out our cruel summers of Jacksonville. Hope to see you all out!

    ~ varick, communications director

     
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